August 31, 2023

How to Find a Commercial Tenant to Rent an Office Space

Purchasing the perfect commercial property is the first step toward growing your portfolio and generating a return on your real estate investment. Whether you have purchased an industrial warehouse designed for a large business or a retail development fit for multiple storefronts, the next step is finding suitable tenants. A good tenant will pay their rent on time and allow you to generate the returns you are expecting from your commercial real estate investment.

Finding tenants for a commercial property may seem like a daunting task, but when you have the right owner representation on your side, you’ll find that it’s easier than you think. These tips will help you learn how to find a tenant for commercial property.

Begin Researching Commercial Tenants in the Local Area

Securing reputable and reliable tenants is one of the most critical steps to generating a return on your commercial real estate investment. To attract the best tenants for your commercial property, you need to understand the needs and desires of the tenants who are already occupying commercial space in the local area.

You can begin your research by segmenting the commercial properties in the area by zone or by property type. For example, if you are looking for tenants for your office space, you may be better served by focusing on the nearby office buildings in your area. From there, look at the tenants that are occupying the space. Determine what needs they have, what they might be lacking, and what they might be looking for in a new building. As you begin to understand your target market segment, you can start a marketing and promotional campaign that is suited to those specific types of tenants.

Promote Your Commercial Space Online

Online marketing is one of the most effective ways to promote the availability of your commercial space. You can begin the process of finding tenants online by creating a listing for your commercial building. Once it is listed, be sure that it is visible on the top online real estate search engines, as this is where many potential tenants are looking.

In addition, you may even consider taking out advertisements online that can be targeted toward specific groups of people who are most likely to be searching for commercial space. Social media marketing is an incredibly effective tool when it comes to promoting your available commercial properties and attracting the most motivated tenants in your local area. Through these innovative and versatile advertisements, you can target audiences based on their age, location, business experience, and more. This allows you to completely customize your marketing campaign to generate the best possible leads.

Increase Your Reach Using a Targeted Communications Strategy

To become aware of prospective tenants who are searching for a commercial property to rent, you need to develop relationships with people in the local community and know how to reach your target market segment. You can do this by relying on your professional database and creating a targeted, multi-faceted communications strategy.

Your communications plan should include both traditional and digital elements, such as:

• Investing in traditional marketing materials, like flyers, print advertisements, and postcards. These can be distributed to businesses in the local area to increase your recognition in the community.
• Creating an e-mail campaign that relies on your database and targets the businesses in the area that might be interested in your commercial space. Your e-mails should include relevant, actionable information and should be sent at specific intervals that are designed to encourage recipients to make a decision.
• Making phone calls to local businesses in other commercial spaces to find out if their needs are being met and if they are interested in their options for other commercial rental properties in the area. If they are not, you may want to ask if they know of any other businesses in the area that may be interested in a space like yours.

Don’t Forget About the Importance of Signage

One of the best ways to secure a new tenant for your commercial building is to place visible signage in a strategic location outside of your building. When passersby can see the sign easily from the roadway, they are more likely to notice your building. Commercial buildings easily get lost in the background, so there may be some tenants in your community who did not even realize your building was there. Make sure to invest in a sign that showcases your professionalism as a commercial property owner and your commitment to your tenants. The right signage will attract attention and generate discussion in the local business community, which will help increase awareness about the availability of your property.

Hire a Commercial Real Estate Firm to Represent You

The fact of the matter is, finding tenants for a commercial property can be difficult – especially if you are trying to do it on your own. The best way to easily discover the most motivated tenants in the local area is to hire a commercial real estate firm to represent you. A commercial real estate firm will have the extensive professional network you need to uncover the best tenants in the area as well as the marketing capabilities required to attract those tenants.

Owner representation services will not only streamline the process of finding commercial tenants for your properties, but it will ensure that you can create effective lease agreements that allow you to retain those tenants for many years to come. This partnership is the best investment that you can make in your commercial real estate business.

If you are beginning to wonder how to find tenants for commercial property, then now is the best time to reach out to a commercial real estate firm. At RakowGroup, we offer superior owner representation services that ensure that all of your properties are filled with reliable, high-quality tenants. For more information about our owner representation services, contact us today.